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1% for the Planet pledge
The Kind Society is incredibly proud to be a member of the 1% for the Planet global network. We have committed to donate 1% of total sales to approved non-profit partners each year, with 100% of contributions going directly to the partners of our choosing. The Kind Society chose to join the 1% for the Planet movement as its non-profit partners focus solely on finding solutions to some of the worst environmental issues facing the planet today.
The 1% for the Planet global network has donated more than $175 million to our environmental non-profit partners to date. Currently, of all global philanthropy that occurs each year, only 3% goes to the environment and, only 3% of that comes from businesses.
The planet needs more support than this, and our growing network of fellow member businesses is doing its valuable part to increase giving and support on the ground outcomes. Together with our fellow members, we lead with purpose and commitment - characteristics that consumers support.
About 1% for the Planet
1% for the Planet is a global organisation that connects dollars and doers to accelerate smart environmental giving. We recognize that the current level of environmental giving - only 3% of total philanthropy - is not enough to solve the most pressing issues facing our planet. Through our business and individual membership, 1% for the Planet inspires people to support environmental organisations through annual membership and everyday actions.
We advise on giving strategies, we certify donations, and we amplify the impact of the network. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue-Ribbon Flies, our members have given more than $175 million to environmental non-profits to date.
Today, 1% for the Planet is a network of more than 1,500 member businesses, a new and expanding core with hundreds of individual members, and thousands of non-profit partners in more than 60 countries.